IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Twitter
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 9-Dec-2020 | Analyzing the role of national culture on content creation and user engagement on Twitter: the case of Indian Premier League cricket franchises | Prakash, C. Deep; Majumdar, Adrija |
| 2020 | Characterizing spread of information on twitter using SEIZ epidemiological model | Das, Manideepto; Singh, Priya |
| 2020 | Comparative sentiment analysis of ride-hailing apps using twitter | Bhawsar, Kanishk |
| 2013 | Design an objective model to use Twitter as a tool to judge consumer sentiment in online business | Kumar, Dhananjay; Kant, Shashi; Jattindernath, Vishal; Arya, Avaneesh; Hiremath, Spoortikiran |
| 2019 | Do tweets create value?: a multi-period analysis of Twitter use and content of tweets for manufacturing firms | Majumdar, Adrija; Bose, Indranil |
| 28-Feb-2021 | How Koo-l! IIMA alumnus behind India's atmanirbhar answer to Twitter | - |
| 15-Jun-2023 | Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective | Prakash, Deep C.; Majumdar, Adrija |
| 2015 | A study of celebrity brand endorsements on Twitter | Roy, Niloy; Prakash, Mayank; Chaturvedi, Prateek |
| 2020 | What makes for a popular social media influencer in the beauty care space? | Kumar, Shivam; Bansal, Vertika |
