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Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2013 | Antecedents to Local Store Loyalty: Influence of Cosmopolitanism, Culture and Price | Pandey, Shivendra Kumar; Khare, Arpita; Bhardwaj, Preshth |
2016 | Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context | Abhishek; Sahay, Arvind |