| Issue Date | Title | Author(s) |
| 2016 | Adoption of sensor based communication for mobile marketing in India | Abhishek; Hemchand, S. |
| 28-Jul-2017 | BigBasket.Com: Redefining the Business Model | Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar |
| 28-Jul-2017 | BigBasket.Com: Redefining the Business Model: A Teaching Note | Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar |
| 9-May-2011 | Bihartimes.com (A) | Sinha, Piyush Kumar; Abhishek |
| 13-Mar-2019 | BloombergQuint: Growing Users with WhatsApp | Abhishek; Mukherjee, Saral |
| 13-Mar-2019 | BloombergQuint: Growing Users with WhatsApp: A Teaching Note | Abhishek; Mukherjee, Saral |
| 2014 | Broadening the concept of sustainability and measuring its impact on firm’s performance | Kumar, Bipul |
| 26-Nov-2013 | Broadening the concept of sustainability and measuring its impact on firm’s performance | Kumar, Bipul; Sinha, P. K.; Shukla, P. R.; Abhishek |
| 11-Sep-2012 | " Choice of Channel Parner : In Class Excersise." | Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 2019 | COVID-19: managing India's economy in challenging times | Abhishek; Mohanty, Debasis; Mishra, Suresh |
| 1-Jun-2017 | Discriminant Analysis: A Manager's Guide | Das, Gopal; Abhishek; Varshneya, Geetika |
| 2016 | Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influence | Abhishek |
| 2014 | Elements of task definition shopping situations: a study in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 25-Jul-2016 | Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 2018 | An experimental investigation of advertising effectiveness in roadblock advertising | Parida, Biswajita |
| 2014 | Getit: Managing the Salesforce in Changing Times | Abhishek; Koshy, Abraham |
| 7-Sep-2010 | ICT @ SEWA | Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav |
| 2017 | Influence of media context on humorous advertising effectiveness | Abhishek; Khandeparkar, Kapil |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise | Tripathi, Sanjeev; Abhishek |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise (Teaching Note) | Tripathi, Sanjeev; Abhishek |
| 2016 | Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements | Khandeparkar, Kapil |
| 21-Aug-2016 | Modelling situational factors in variety seeking behaviour: a conceptual approach | Nanarpuzha, Rajesh; Abhishek |
| 7-Oct-2019 | Neons Fashion LLP (A) and (B): A Teaching Note | Mukherjee, Saral; Abhishek |
| 7-Oct-2019 | Neons Fashion LLP (A): A Small Seller on Amazon Marketplace | Mukherjee, , Saral; Abhishek; Balasubramani, Soundarya |
| 7-Oct-2019 | Neons Fashion LLP (B): The Setbacks | Mukherjee, Saral; Abhishek; Balasubramani, Soundarya |
| 2014 | Online promotions: exploring the emerging opportunity in Indian market | Mathen, Nidhi; Abhishek |
| 30-May-2019 | Paytm: The Lucky Lifafa Campaign | Titus, Nidhi; Abhishek; Mukherjee, Saral |
| 30-May-2019 | Paytm: The Lucky Lifafa Campaign: A Teaching Note | Abhishek; Mukherjee, Saral; Titus, Nidhi |
| 2014 | The potential of mobile coupons: current status and future promises | Abhishek; Mathen, Nidhi |
| 2014 | Private label brand choice dynamics: logit model involving demographic and psychographic variables | Abhishek |
| 2017 | Q-Connect: Reaching Rural Customers with Assam Mobile Theatre | Abhishek; Dandotiya G. |
| 21-Nov-2013 | Realigning Business Strategy for PWD (People with Disabilities) Customers: A Less-explored Territory in Diversity Inclusion | Abhishek; Saxena, Richa |
| 2015 | Realigning business strategy to cater to customers with disability (CwD) in the Indian context | Abhishek; Saxena, Richa |
| 2015 | Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context | Abhishek; Saxena R. |
| 10-Aug-2016 | The redBus in Saga: Managing the Start-up Acquisition Phase | Ghura, Amarpreet Singh; Abhishek |
| 11-Aug-2016 | The redBus in Saga: Managing the Start-up Acquisition Phase: A Teaching Note | Ghura, Amarpreet Singh; Abhishek |
| 27-Nov-2013 | Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context | Abhishek; Sahay, Arvind |
| 2016 | Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context | Abhishek; Sahay, Arvind |
| 2014 | The role of government regulation in incubating social enterprises | Abhishek; Bhamoriya, Vaibhav; Sinha, Piyush Kumar; Golwa, Ankur |
| 2011 | The role of haptic touch on product evaluation in different shopping situations | Abhishek |
| 9-May-2011 | Saath - A Social Enterprise | Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek |
| 8-Sep-2010 | Saath-A Social Enterprise | Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek |
| 2014 | Safewithme Inc. | Abhishek |
| 3-Sep-2010 | Sewa | Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav |
| 10-Oct-2016 | Shradhanjali.com: New Address for Memories of our Ancestors | Ghura, Amarpreet Singh; Abhishek |
| 10-Oct-2016 | Shradhanjali.com: New Address for Memories of our Ancestors: A Teaching Note | Ghura, Amarpreet Singh; Abhishek |
| 2013 | Spice Jet Big Sale Offer – Adding Spice to Air Travel | Abhishek |
| 11-Jul-2016 | "Tradition & Taste: Exploring Consumers’ Changing Attitude" | Das, Gopal; Abhishek; Varshneya, Geetika |
| 11-Jul-2016 | "Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note" | Das, Gopal; Abhishek; Varshneya, Geetika |
| 9-May-2011 | Unnati Stores- Punjab | Sinha, Piyush Kumar; Abhishek |
| 2013 | Villgro Innovation Marketing Private Limited: Addressing the Last Mile Delivery Problem | Abhishek; Bhamoriya, Vaibhav |
| 2015 | Will you buy if others touch it? Evaluation of products touched by others during shopping | Abhishek |
