Showing results 36 to 52 of 52
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| Issue Date | Title | Author(s) |
| 11-Aug-2016 | The redBus in Saga: Managing the Start-up Acquisition Phase: A Teaching Note | Ghura, Amarpreet Singh; Abhishek |
| 27-Nov-2013 | Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context | Abhishek; Sahay, Arvind |
| 2016 | Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context | Abhishek; Sahay, Arvind |
| 2014 | The role of government regulation in incubating social enterprises | Abhishek; Bhamoriya, Vaibhav; Sinha, Piyush Kumar; Golwa, Ankur |
| 2011 | The role of haptic touch on product evaluation in different shopping situations | Abhishek |
| 9-May-2011 | Saath - A Social Enterprise | Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek |
| 8-Sep-2010 | Saath-A Social Enterprise | Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek |
| 2014 | Safewithme Inc. | Abhishek |
| 3-Sep-2010 | Sewa | Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav |
| 10-Oct-2016 | Shradhanjali.com: New Address for Memories of our Ancestors | Ghura, Amarpreet Singh; Abhishek |
| 10-Oct-2016 | Shradhanjali.com: New Address for Memories of our Ancestors: A Teaching Note | Ghura, Amarpreet Singh; Abhishek |
| 2013 | Spice Jet Big Sale Offer – Adding Spice to Air Travel | Abhishek |
| 11-Jul-2016 | "Tradition & Taste: Exploring Consumers’ Changing Attitude" | Das, Gopal; Abhishek; Varshneya, Geetika |
| 11-Jul-2016 | "Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note" | Das, Gopal; Abhishek; Varshneya, Geetika |
| 9-May-2011 | Unnati Stores- Punjab | Sinha, Piyush Kumar; Abhishek |
| 2013 | Villgro Innovation Marketing Private Limited: Addressing the Last Mile Delivery Problem | Abhishek; Bhamoriya, Vaibhav |
| 2015 | Will you buy if others touch it? Evaluation of products touched by others during shopping | Abhishek |
