Browsing by Author Abhishek

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Issue DateTitleAuthor(s)
2016Adoption of sensor based communication for mobile marketing in IndiaAbhishek; Hemchand, S.
28-Jul-2017BigBasket.Com: Redefining the Business ModelThomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar
28-Jul-2017BigBasket.Com: Redefining the Business Model: A Teaching NoteThomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar
9-May-2011Bihartimes.com (A)Sinha, Piyush Kumar; Abhishek
13-Mar-2019BloombergQuint: Growing Users with WhatsAppAbhishek; Mukherjee, Saral
13-Mar-2019BloombergQuint: Growing Users with WhatsApp: A Teaching NoteAbhishek; Mukherjee, Saral
2014Broadening the concept of sustainability and measuring its impact on firm’s performanceKumar, Bipul
26-Nov-2013Broadening the concept of sustainability and measuring its impact on firm’s performanceKumar, Bipul; Sinha, P. K.; Shukla, P. R.; Abhishek
11-Sep-2012" Choice of Channel Parner : In Class Excersise."Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar
2019COVID-19: managing India's economy in challenging timesAbhishek; Mohanty, Debasis; Mishra, Suresh
1-Jun-2017Discriminant Analysis: A Manager's GuideDas, Gopal; Abhishek; Varshneya, Geetika
2016Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influenceAbhishek
2014Elements of task definition shopping situations: a study in context of products high on haptic salienceAbhishek; Sinha, Piyush Kumar
25-Jul-2016Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salienceAbhishek; Sinha, Piyush Kumar
2018An experimental investigation of advertising effectiveness in roadblock advertisingParida, Biswajita
2014Getit: Managing the Salesforce in Changing TimesAbhishek; Koshy, Abraham
7-Sep-2010ICT @ SEWASinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav
2017Influence of media context on humorous advertising effectivenessAbhishek; Khandeparkar, Kapil
13-Sep-2010Introduction to Marketing Process: In-Class ExerciseTripathi, Sanjeev; Abhishek
13-Sep-2010Introduction to Marketing Process: In-Class Exercise (Teaching Note)Tripathi, Sanjeev; Abhishek