Showing results 9 to 28 of 52
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| Issue Date | Title | Author(s) |
| 11-Sep-2012 | " Choice of Channel Parner : In Class Excersise." | Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 2019 | COVID-19: managing India's economy in challenging times | Abhishek; Mohanty, Debasis; Mishra, Suresh |
| 1-Jun-2017 | Discriminant Analysis: A Manager's Guide | Das, Gopal; Abhishek; Varshneya, Geetika |
| 2016 | Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influence | Abhishek |
| 2014 | Elements of task definition shopping situations: a study in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 25-Jul-2016 | Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 2018 | An experimental investigation of advertising effectiveness in roadblock advertising | Parida, Biswajita |
| 2014 | Getit: Managing the Salesforce in Changing Times | Abhishek; Koshy, Abraham |
| 7-Sep-2010 | ICT @ SEWA | Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav |
| 2017 | Influence of media context on humorous advertising effectiveness | Abhishek; Khandeparkar, Kapil |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise | Tripathi, Sanjeev; Abhishek |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise (Teaching Note) | Tripathi, Sanjeev; Abhishek |
| 2016 | Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements | Khandeparkar, Kapil |
| 21-Aug-2016 | Modelling situational factors in variety seeking behaviour: a conceptual approach | Nanarpuzha, Rajesh; Abhishek |
| 7-Oct-2019 | Neons Fashion LLP (A) and (B): A Teaching Note | Mukherjee, Saral; Abhishek |
| 7-Oct-2019 | Neons Fashion LLP (A): A Small Seller on Amazon Marketplace | Mukherjee, , Saral; Abhishek; Balasubramani, Soundarya |
| 7-Oct-2019 | Neons Fashion LLP (B): The Setbacks | Mukherjee, Saral; Abhishek; Balasubramani, Soundarya |
| 2014 | Online promotions: exploring the emerging opportunity in Indian market | Mathen, Nidhi; Abhishek |
| 30-May-2019 | Paytm: The Lucky Lifafa Campaign | Titus, Nidhi; Abhishek; Mukherjee, Saral |
| 30-May-2019 | Paytm: The Lucky Lifafa Campaign: A Teaching Note | Abhishek; Mukherjee, Saral; Titus, Nidhi |
