Showing results 11 to 30 of 52
< previous
next >
Issue Date | Title | Author(s) |
1-Jun-2017 | Discriminant Analysis: A Manager's Guide | Das, Gopal; Abhishek; Varshneya, Geetika |
2016 | Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influence | Abhishek |
2014 | Elements of task definition shopping situations: a study in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
25-Jul-2016 | Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
2018 | An experimental investigation of advertising effectiveness in roadblock advertising | Parida, Biswajita |
2014 | Getit: Managing the Salesforce in Changing Times | Abhishek; Koshy, Abraham |
7-Sep-2010 | ICT @ SEWA | Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav |
2017 | Influence of media context on humorous advertising effectiveness | Abhishek; Khandeparkar, Kapil |
13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise | Tripathi, Sanjeev; Abhishek |
13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise (Teaching Note) | Tripathi, Sanjeev; Abhishek |
2016 | Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements | Khandeparkar, Kapil |
21-Aug-2016 | Modelling situational factors in variety seeking behaviour: a conceptual approach | Nanarpuzha, Rajesh; Abhishek |
7-Oct-2019 | Neons Fashion LLP (A) and (B): A Teaching Note | Mukherjee, Saral; Abhishek |
7-Oct-2019 | Neons Fashion LLP (A): A Small Seller on Amazon Marketplace | Mukherjee, , Saral; Abhishek; Balasubramani, Soundarya |
7-Oct-2019 | Neons Fashion LLP (B): The Setbacks | Mukherjee, Saral; Abhishek; Balasubramani, Soundarya |
2014 | Online promotions: exploring the emerging opportunity in Indian market | Mathen, Nidhi; Abhishek |
30-May-2019 | Paytm: The Lucky Lifafa Campaign | Titus, Nidhi; Abhishek; Mukherjee, Saral |
30-May-2019 | Paytm: The Lucky Lifafa Campaign: A Teaching Note | Abhishek; Mukherjee, Saral; Titus, Nidhi |
2014 | The potential of mobile coupons: current status and future promises | Abhishek; Mathen, Nidhi |
2014 | Private label brand choice dynamics: logit model involving demographic and psychographic variables | Abhishek |