Showing results 16 to 35 of 52
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| Issue Date | Title | Author(s) |
| 2014 | Getit: Managing the Salesforce in Changing Times | Abhishek; Koshy, Abraham |
| 7-Sep-2010 | ICT @ SEWA | Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav |
| 2017 | Influence of media context on humorous advertising effectiveness | Abhishek; Khandeparkar, Kapil |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise | Tripathi, Sanjeev; Abhishek |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise (Teaching Note) | Tripathi, Sanjeev; Abhishek |
| 2016 | Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements | Khandeparkar, Kapil |
| 21-Aug-2016 | Modelling situational factors in variety seeking behaviour: a conceptual approach | Nanarpuzha, Rajesh; Abhishek |
| 7-Oct-2019 | Neons Fashion LLP (A) and (B): A Teaching Note | Mukherjee, Saral; Abhishek |
| 7-Oct-2019 | Neons Fashion LLP (A): A Small Seller on Amazon Marketplace | Mukherjee, , Saral; Abhishek; Balasubramani, Soundarya |
| 7-Oct-2019 | Neons Fashion LLP (B): The Setbacks | Mukherjee, Saral; Abhishek; Balasubramani, Soundarya |
| 2014 | Online promotions: exploring the emerging opportunity in Indian market | Mathen, Nidhi; Abhishek |
| 30-May-2019 | Paytm: The Lucky Lifafa Campaign | Titus, Nidhi; Abhishek; Mukherjee, Saral |
| 30-May-2019 | Paytm: The Lucky Lifafa Campaign: A Teaching Note | Abhishek; Mukherjee, Saral; Titus, Nidhi |
| 2014 | The potential of mobile coupons: current status and future promises | Abhishek; Mathen, Nidhi |
| 2014 | Private label brand choice dynamics: logit model involving demographic and psychographic variables | Abhishek |
| 2017 | Q-Connect: Reaching Rural Customers with Assam Mobile Theatre | Abhishek; Dandotiya G. |
| 21-Nov-2013 | Realigning Business Strategy for PWD (People with Disabilities) Customers: A Less-explored Territory in Diversity Inclusion | Abhishek; Saxena, Richa |
| 2015 | Realigning business strategy to cater to customers with disability (CwD) in the Indian context | Abhishek; Saxena, Richa |
| 2015 | Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context | Abhishek; Saxena R. |
| 10-Aug-2016 | The redBus in Saga: Managing the Start-up Acquisition Phase | Ghura, Amarpreet Singh; Abhishek |
