Browsing by Author Abhishek

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Issue DateTitleAuthor(s)
2017Q-Connect: Reaching Rural Customers with Assam Mobile TheatreAbhishek; Dandotiya G.
21-Nov-2013Realigning Business Strategy for PWD (People with Disabilities) Customers: A Less-explored Territory in Diversity InclusionAbhishek; Saxena, Richa
2015Realigning business strategy to cater to customers with disability (CwD) in the Indian contextAbhishek; Saxena, Richa
2015Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian ContextAbhishek; Saxena R.
10-Aug-2016The redBus in Saga: Managing the Start-up Acquisition PhaseGhura, Amarpreet Singh; Abhishek
11-Aug-2016The redBus in Saga: Managing the Start-up Acquisition Phase: A Teaching NoteGhura, Amarpreet Singh; Abhishek
27-Nov-2013Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian contextAbhishek; Sahay, Arvind
2016Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian contextAbhishek; Sahay, Arvind
2014The role of government regulation in incubating social enterprisesAbhishek; Bhamoriya, Vaibhav; Sinha, Piyush Kumar; Golwa, Ankur
2011The role of haptic touch on product evaluation in different shopping situationsAbhishek
9-May-2011Saath - A Social EnterpriseSinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek
8-Sep-2010Saath-A Social EnterpriseSinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek
2014Safewithme Inc.Abhishek
3-Sep-2010SewaSinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav
10-Oct-2016Shradhanjali.com: New Address for Memories of our AncestorsGhura, Amarpreet Singh; Abhishek
10-Oct-2016Shradhanjali.com: New Address for Memories of our Ancestors: A Teaching NoteGhura, Amarpreet Singh; Abhishek
2013Spice Jet Big Sale Offer – Adding Spice to Air TravelAbhishek
11-Jul-2016"Tradition & Taste: Exploring Consumers’ Changing Attitude"Das, Gopal; Abhishek; Varshneya, Geetika
11-Jul-2016"Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note"Das, Gopal; Abhishek; Varshneya, Geetika
9-May-2011Unnati Stores- PunjabSinha, Piyush Kumar; Abhishek