Showing results 14 to 33 of 47
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Issue Date | Title | Author(s) |
14-Oct-2010 | Effective retail promotion management: use of point of sales information resources | Banerjee, Arindam; Banerjee, Bibek |
2010 | Essays on seduelized and comparative advertising strategies: a search for the best advertising decision | Chakrabarty, Patrali |
18-Aug-2010 | FoodWorld (A): Market Entry Strategy | Koshy, Abraham; Raghuram, G.; Banerjee, Bibek |
18-Aug-2010 | FoodWorld (B): Supply Chain Strategy | Raghuram, G.; Banerjee, Bibek; Koshy, Abraham |
18-Aug-2010 | FoodWorld (C): The Road Ahead | Banerjee, Bibek; Raghuram, G.; Koshy, Abraham |
19-Aug-2010 | FoodWorld (D): Design of MIS | Gupta, Achin; Parikh, Anurag; Raghuram, G.; Banerjee, Bibek; Koshy, Abraham |
17-Aug-2010 | Indian Products Limited: Sheen Paste | Banerjee, Bibek |
2012 | Information Presentation in the Online Environment: The Role of Consumer Generated Reviews | Pandey, Dheeraj Kumar |
2000 | Initiating net-buying in India: An exploratory study | Khan, Babar A.; Das, Aditya Narayan |
1995 | Integrated study of marketing and operations related strategy in packaged snack food market | Goel, Mohit; Pandey, Suryakant |
17-Aug-2010 | Jasmine: A Case Study | Banerjee, Bibek |
13-Aug-2010 | Jootas India Ltd. | Banerjee, Bibek; Ghosh, A. |
16-Aug-2010 | Konkan Railway Corporation Limited | Banerjee, Bibek; Raghuram, G.; Rangaraj, Narayan |
13-Oct-2000 | Konkan railway corporation ltd. | Banerjee, Bibek; Raghuram, G.; Rangaraj, N. |
2011 | Language adaptation and advertising effectiveness: a study in a multi-cultural advertising context | P., Venkatesh |
1995 | Line extensions and multi-branding tools for competitive strategy | Balaji, N.; Pandey, Suryakant |
2-Jun-2010 | Localized and Non-Localized Competition in the Presence of Brand Loyalty | Banerjee, Bibek |
31-Mar-2010 | Localized and non-localized competition in the presence of consumer lock-in | Banerjee, Bibek; Kovenock, Dan |
5-Jul-2010 | Localized and Non-localized competition in the Presence of consumer Lock-in | Banerjee, Bibek; Dan, Kovenock |
13-Aug-2010 | Lubol India Limited (A) | Banerjee, Bibek; Raghuram, G. |