Showing results 28 to 47 of 47
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| Issue Date | Title | Author(s) |
| 2011 | Language adaptation and advertising effectiveness: a study in a multi-cultural advertising context | P., Venkatesh |
| 1995 | Line extensions and multi-branding tools for competitive strategy | Balaji, N.; Pandey, Suryakant |
| 2-Jun-2010 | Localized and Non-Localized Competition in the Presence of Brand Loyalty | Banerjee, Bibek |
| 31-Mar-2010 | Localized and non-localized competition in the presence of consumer lock-in | Banerjee, Bibek; Kovenock, Dan |
| 5-Jul-2010 | Localized and Non-localized competition in the Presence of consumer Lock-in | Banerjee, Bibek; Dan, Kovenock |
| 13-Aug-2010 | Lubol India Limited (A) | Banerjee, Bibek; Raghuram, G. |
| 13-Aug-2010 | Lubol India Limited (B) | Banerjee, Bibek; Raghuram, G. |
| 13-Aug-2010 | Lubol India Limited (C) | Banerjee, Bibek; Raghuram, G. |
| 5-Jul-2010 | Lubol India Limited - A | Banerjee, Bibek; Raghuram, G. |
| 5-Jul-2010 | Lubol India Limited - B | Banerjee, Bibek; Raghuram, G. |
| 5-Jul-2010 | Lubol India Limited - C | Banerjee, Bibek; Raghuram, G. |
| 1999 | A measure for service quality for hospitals: scale development and validation | Sharma, Deepak Kumar |
| 3-Apr-2010 | Model of consumer evaluation of brand extensions | Ganapathy, Shobha; Banerjee, Bibek |
| 24-Aug-2010 | Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product | Banerjee, Bibek |
| 9-May-2011 | Place of Origin Effects in Service Quality Perceptions among Indian Consumers | Banerjee, Bibek |
| 2005 | Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach | Awasthy, Dheeraj |
| 15-Sep-2010 | Rin-Paste | Banerjee, Bibek |
| 13-Aug-2010 | Sheen Detergent | Banerjee, Bibek |
| 7-Sep-2010 | Tata Motor Finance | Banerjee, Bibek |
| 2000 | Television advertising and consumer price sensitivity: a contingent approach | Badrinath, V. V. P. |
