Showing results 18 to 37 of 170
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Issue Date | Title | Author(s) |
2016 | Case for electronic payments | Qadir, Mohammed Abdul; Honhaga, Gunjan C |
2020 | CBDC - implementation and effects on monetary policy transmission | Bandavath, Achyutha; Patil, Shirin Sachin |
2015 | Celebrity endorsements and branding strategies: event study from India | Sahay, Arvind; Jaikumar, S. |
2015 | Celebrity Endorsements for Innovators and Imitators | Kasturirangan, Ashwin; Jaiswal, Ranjeet Kumar; Bera, Subhro Kanti |
8-Nov-2007 | Challenges in rural banking | Sahay, Arvind |
2015 | The Changing Retail Landscape in India: Its evolution and its implications | Sisodia, Ankit; Inani, Arpit |
2013 | Cloud Computing: Impact On Software Licensing And Viability | M. S. K. N., Jayanth; Ghanta, Mahesh; Edla, Praveen; Chigilipalli, S. Srikanth |
2014 | Comparing retail formats in an emerging market: influence of low price guarantee on purchase intention | Saini, Gordhan Kumar; Sahay, Arvind |
2019 | Connected out of home system | Shukla, Mayank; Ranadive, Radhika Sanjay |
23-Jul-2007 | Consumer marketing with cricket | Sahay, Arvind |
16-Sep-2023 | Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey | Ghosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind |
16-Sep-2023 | Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey | Ghosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind |
2018 | Creating a marketing plan for gold monetization schemes | Lohia, Aniket; Goel, Ambika |
2020 | Creating a nation brand to promote investment in India: a marketing perspective | Gupta, Varun |
26-Nov-2013 | A customer oriented approach to identifying competitive advantage | Sahay, Arvind |
22-Jul-2006 | Customer service | Sahay, Arvind |
23-Jul-2007 | Dead capital and marketing | Sahay, Arvind |
2019 | Design of marketing strategy for modular building solutions using alternative building technologies post COVID-19 | Saha, Chandroma; Rawat, Swati; Butani, Sunny |
2016 | Developing a branding approach that overcomes the negative image perception of Chhattisgarh | B., Dhanraj; Tandon, Naveen |
2006 | Developing an alternative and cost-effective model for measuring price sensitivity | Chaudhuri, Avishek; Gangulee, Debaditya; Tripathy, Saugat |