Showing results 34 to 53 of 170
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| Issue Date | Title | Author(s) |
| 23-Jul-2007 | Dead capital and marketing | Sahay, Arvind |
| 2019 | Design of marketing strategy for modular building solutions using alternative building technologies post COVID-19 | Saha, Chandroma; Rawat, Swati; Butani, Sunny |
| 2016 | Developing a branding approach that overcomes the negative image perception of Chhattisgarh | B., Dhanraj; Tandon, Naveen |
| 2006 | Developing an alternative and cost-effective model for measuring price sensitivity | Chaudhuri, Avishek; Gangulee, Debaditya; Tripathy, Saugat |
| 15-Apr-2009 | Differential impact of advertising and distribution expenditure on Tobin's Q: a perspective from listed firms in India | Sahay, Arvind; Pillai, Anandan |
| 2024 | Do price promotions lead to lost customers? the impact of perceived control, psychological ownership, and psychological distance on promotional credit | Raghuram, R |
| 9-Feb-2016 | Does pharmaceutical price regulation result in greater access to essential medicines? study of the impact of drug price control order on sales volume of drugs in india | Sahay, Arvind; Jaikumar, Saravana |
| 22-Jul-2006 | Does the spend meet the end? | Sahay, Arvind |
| 22-Jul-2006 | Driving the market | Sahay, Arvind |
| 2006 | Dual drug pricing in India | Gupta, Priyanka; Kant, Ranjan |
| 13-Sep-2012 | "Edelweiss (A) : Building and Manageing Corporate Reputation." | Sahay, Arvind; Sharma, Nivedita |
| 13-Sep-2012 | "Edelweiss (B): Building the Brand in the Retail Space." | Sharma, Nivedita; Sahay, Arvind |
| 9-May-2011 | Edelweiss: Building Corporate Reputation | Sahay, Arvind; Sharma, Nivedita |
| 9-Feb-2016 | Effect of overlapping price ranges on price perception: Revisiting the range theory of price perception | Jaikumar, Saravana; Sahay, Arvind |
| 2016 | Effect of tactile and visual inputs in delivery packaging on customer loyalty for e-retailers | Prabhudesai, Madhura; Sharma, Manisha; Raghuraman, Naresh |
| 2013 | Emerson Climate Technologies and the Chinese AC Market.(A) | Sahay, Arvind |
| 2018 | An empirical study of Latitude of Quantity Acceptance (LQA) in an emerging economy: India | Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy |
| 24-Sep-2021 | Essays on consumers’ responses to retail promotions | Kumari, Rashmi |
| 2018 | An experimental investigation of advertising effectiveness in roadblock advertising | Parida, Biswajita |
| 2006 | Future of inventory management in retail chains | V., Kanchana; Nair, Tushara |
