Showing results 44 to 63 of 170
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Issue Date | Title | Author(s) |
13-Sep-2012 | "Edelweiss (A) : Building and Manageing Corporate Reputation." | Sahay, Arvind; Sharma, Nivedita |
13-Sep-2012 | "Edelweiss (B): Building the Brand in the Retail Space." | Sharma, Nivedita; Sahay, Arvind |
9-May-2011 | Edelweiss: Building Corporate Reputation | Sahay, Arvind; Sharma, Nivedita |
9-Feb-2016 | Effect of overlapping price ranges on price perception: Revisiting the range theory of price perception | Jaikumar, Saravana; Sahay, Arvind |
2016 | Effect of tactile and visual inputs in delivery packaging on customer loyalty for e-retailers | Prabhudesai, Madhura; Sharma, Manisha; Raghuraman, Naresh |
2013 | Emerson Climate Technologies and the Chinese AC Market.(A) | Sahay, Arvind |
2018 | An empirical study of Latitude of Quantity Acceptance (LQA) in an emerging economy: India | Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy |
24-Sep-2021 | Essays on consumers’ responses to retail promotions | Kumari, Rashmi |
2018 | An experimental investigation of advertising effectiveness in roadblock advertising | Parida, Biswajita |
2006 | Future of inventory management in retail chains | V., Kanchana; Nair, Tushara |
2023 | ‘Gaining clarity on ambiguity’: vague versus precise temporal framing in marketing communications | Sekhri, Sukriti |
22-Jul-2006 | Go dynamic in pricing | Sahay, Arvind |
2017 | Go-to-market strategy for JAWA motorcycles in India | Sonowal, Amrita; Choudhury, Gourav; Chauhan, Prabal Pratap Singh; Singh, Yograjdeep |
2017 | Gold monetization in India as a transformative policy: a mixed method analysis | Narayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind |
20-Nov-2019 | Gold standard for gold in India | Sahay, Arvind |
28-Jul-2022 | Goldfinger on the pulse | Sahay, Arvind; Nambiath, Sudheesh |
2013 | Helion Venture Partners: Finding, Funding and Monitoring the Right Prospects | Sahay, Arvind |
13-Sep-2012 | "Hero Honda : Multi-Segment Positioning and Selling." | Sahay, Arvind; Mathen, Nidhi |
30-Aug-2010 | Hewlett Packard India | Sahay, Arvind; Swaminathan, Ravi |
8-Nov-2007 | How dynamic pricing leads to higher profits | Sahay, Arvind |