Browsing by Author Sahay, Arvind

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Issue DateTitleAuthor(s)
3-Sep-2010Jeevansaathi.comSahay, Arvind
2016Leveraging MNS for effective marketingSaran, Maanas; Arya, Shishir; Agarwal, Ankita
6-May-2011Listen In or Get Left BehindSahay, Arvind
7-May-2019Mahindra Trucks & Bus Division: Building a Marketing PlanSahay, Arvind
7-May-2019Mahindra Trucks & Bus Division: Building a Marketing Plan: A Teaching NoteSahay, Arvind
2018Market for point of care diagnostic tools in rural India: glucometers and pregnancy kitsSiddharthan, Gowtham; Preeti
26-Nov-2013Market-Driving Behaviors: A Framework for Developing Theory and PracticeSahay, Arvind
6-May-2011Marketing Myopia the Bajaj Auto WaySahay, Arvind
6-May-2011Marketing on Online Social NetworksSahay, Arvind
2006Medical tourism in India: market potential and growth strategySubramoniam, Venkatesh; Shaikh, Vikar Ahmad
3-Sep-2010Microsoft IDC: Managing InnovationsSahay, Arvind
30-Aug-2010Naukri.comSahay, Arvind
28-Oct-2005Naukri.comSahay, Arvind
2007Network externalities in competitive marketsAjay, A. V.; Chikalikar, Radhika; Gupte, Supriya
2018Neuroscience drivers of decision makingMenon, Pratheek Remesh
2018Nocebo effects from negative product information: when information hurts, paying money could healMukherjee, Sumitava; Sahay, Arvind
2016Non-grain pricing: a behavioural study through prospect theory perspectiveK., Praveena M S; Kovvuru, Sai Deepthi; Kunta, Siddhartha Kumar
2022Novel cognitive consequences of product anthropomorphism on consumer judgment and decision makingKumbargeri, Amogh
2017Online grocery marketJain, Arpit; Sanganeria, Harshita
2020Online ride hailing industry In India and impact of changes in consumer preferences post Covid-19Chandakkar, Chinmay