Showing results 151 to 170 of 170
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| Issue Date | Title | Author(s) |
| 23-Jul-2007 | Taking an Indian brand to the world | Sahay, Arvind |
| 22-Jul-2006 | Taking India to the world | Sahay, Arvind |
| 22-Jul-2006 | Tech entrepreneurs: do's and don'ts of selling to organizations | Sahay, Arvind |
| 8-Nov-2007 | To be market driven? or to drive the market? that is the question | Sahay, Arvind; Srivastava, Rajendra K. |
| 22-Jul-2006 | Touchpoints for brand makeovers | Sahay, Arvind |
| 2019 | Toward a better understanding of negation and brand recall memory | Mandal, Sudipta |
| 2007 | Trust and shopper patronage intentions: impact of congruity in store-shopper relationships | Kaul, Subhashini |
| 2005 | Ultrasound scanner | Mann, Navpreet; Grover, Vishal |
| 2015 | Understanding Online Consumer Behavior in the purchase of Experience goods: An Indian Perspective | Jain, Aniket; Laha, Nirvana; Nahata, Saurabh |
| 2020 | Understanding the government’s attempt to transform attitudes towards a critical resource: gold monetization in India | Narayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind |
| 7-Sep-2021 | Understanding the Indian consumer behaviour and developing a communication strategy to minimize the existing stigma towards adult diapers | Reddy, Varakantham Hemanth; R, Karthikeyan |
| 2-Apr-2020 | US' economic prowess set to take a hit | Sahay, Arvind; Nambiath, Sudheesh |
| 2020 | Use of transactional analysis to choose between a celebrity, a cartoon and a non-celebrity endorser of a brand in optimal delivery of the brand message to the end-consumer in FMCG markets the brand message to the end-consumer in FMCG markets | Heda, Abhishek; Bidhave, Basavraj Vishnu |
| 2014 | Weighted-additive versus reference-dependent models of bundle evaluation: evidence from discount framing on product bundles with surcharges | Sahay, Arvind; Mukherjee, Sumitava |
| 2016 | When less is better than more: just-below discount in tensile price promotions | Tripathi, Sanjeev; Banerjee, Prantosh J.; Sahay, Arvind |
| 22-Jul-2010 | Wild Side of the Borderless World | Sahay, Arvind |
| 6-Sep-2010 | Wilhelmsen Maritime Services (A) | Raghuram, G.; Bhatnagar, Deepti; Sahay, Arvind; Sharma, Y. |
| 8-Sep-2010 | WMS(A): To Acquire Unitor or Not ? | Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G.; Sharma, Yashoverman |
| 8-Sep-2010 | WMS(B): Restructuring Post Unitor Acqusition | Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G.; Sharma, Yashoverman |
| 2013 | Yo Bikes: Pricing of Electric Scooters | Sahay, Arvind |
