Showing results 11 to 30 of 87
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| Issue Date | Title | Author(s) |
| 10-Sep-2015 | Can we monetise every act of service? | Sharma, Dheeraj |
| 2016 | Case Study on the Pro Kabaddi league and the U Mumba Team | Ashish, Anamika; Jude, Monteiro Ryan; Raj, Mukund Mohan |
| 7-Sep-2014 | Choice overload in the bottom of the pyramid | Ahmed, Tanzeel; Sarkar, Maithily; Babar, Ashitosh |
| 2014 | Comparative study of marketing strategy of sports league | Hari Krishna, B.R. |
| 2015 | Consumer behavior: a managerial perspective | Sharma, Dheeraj; Sheth, Jagdish; Mittal, Banwari |
| 2014 | Consumers' need for uniqueness: a cross-cultural validation | Sharma, Dheeraj; Varsha, Verma |
| Mar-2016 | Consumers’ expectations of sales events: how satisfied are consumer with shopping during sales events? | Borna, Shaheen; Sharma, Dheeraj |
| 2018 | Determinants of conflict in channel relationships: a meta-analytic review | Sharma, Dheeraj; Parida, Biswajita |
| 2016 | Developing a framework for managers to aid the decision of event sponsorship | Jain, Dishi; Kumar, R Bharat; Singh, Vidushi |
| 2016 | Differentiation strategies for e-commerce companies: Brick & Mortar stores versus one-day delivery | Koushik, Das; Bansal, Raghav; Sanjeev, Malladi |
| 2016 | Does relationship marketing matter in online retailing? a meta-analytic approach | Sharma, Dheeraj; Verma, Varsha; Sheth, J. |
| 2016 | Does relationship marketing matter in online retailing? a meta-analytic approach | Varsha, Verma; Sharma, Dheeraj; Jagdish, Sheth |
| 2016 | Dynamics of the electronic dealers towards the rising bubble of e-commerce | Shial, Bikash Ranjan; Das, Abhirup; Gautam, Adarsh |
| Mar-2016 | E-commerce selling in an emerging economy context | Pandey, Arpita; Sharma, Dheeraj |
| 2016 | Effects of mixed bundling and unbundling in Airline industry in Indian context | Yadav, Anant; Patel, Saurabh; Awasthi, Pallavi; Meena, Shubham |
| 2013 | Ethnography in marketing: Acceptance and relevance | Nanarpuzha, Rajesh; Sharma, Dheeraj |
| 5-Apr-2016 | An examination of one dimension marginal distributions: selling and non-selling activities of a salesperson | Sharma, Dheeraj; Talppur, Mir Ghulam Haider |
| 2014 | Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry | Sharma, Dheeraj |
| 2015 | Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry | Sharma, Dheeraj |
| 5-Apr-2016 | An exploratory investigation of impact of perceived cannibalization on salesperson’s trust, commitment, job satisfaction, job performance and relational capital | Sharma, Dheeraj |
