Showing results 158 to 177 of 179
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| Issue Date | Title | Author(s) |
| 2005 | Study of consumers' psychological response to promotion based on mental accounting principles | Dang, Priya Jha |
| 2004 | Study of preferences of Indian online shoppers: lessons for Indian e-retailers | Kuruvilla, Jacob; R., Sirisha |
| 2005 | Study of the ayurvedic skin - care products and customer reactions in India | Mukundan, Indu M. |
| 2015 | Study of women’s behaviour in online Shopping | Das, Ajitesh; Mittal, Kartika; Ghosh, Shubhra |
| 2004 | Study on choice of brand mix in apparel retail stores | Jain, Abhinav; Paranjape, Aditya |
| 2005 | Study on the distribution structure of various retail food outlets | Saha, Krishnendu |
| 2005 | A study on the format choice for organized and unorganized food and grocery retailers | Kansal, Ankur; Mathew, Elizabeth |
| 12-Sep-2012 | Tackling negative customer response on online media | Jandhyala, Srinivas; Jegan S.; Balu, Renju |
| 8-Sep-2010 | Tangy-Launching A Non-Vegetarian Snack Food | Sinha, Piyush Kumar; Sehgal, Amit |
| 9-May-2011 | Tangy: Launching a Non-Vegetarian Snack Food | Sinha, Piyush Kumar; Sehgal, Amit |
| 2014 | Teaching social entrepreneurship: development through the juxtaposition of heart and head | Sinha, Piyush Kumar; Bharthi, Pathak; Thomas, Sujo |
| 2013 | To Sell Now or Never | Sinha, Piyush Kumar |
| 2013 | Turning Around the Business as Well Creating Sustainability | Sinha, Piyush Kumar; Varkkey, Biju |
| 2012 | Understanding "Shopper Behaviour" in a Hyper-Market through visual analytics and analysing the implications on retail design | Nathvani, Aniket; Tapadia, Abhishek |
| 2017 | Understanding solar industry marketing plan for solar micro grids for the bottom of pyramid segment | Somani, Himanshu |
| 2017 | Understanding the factors influencing loyalty programs across different industries | Raj, Aayasha; Sonpimple, Rutuparna Ratnaghosh |
| 13-Sep-2012 | "Unnati - Store - Punjab." (Teaching Note) | Sinha, Piyush Kumar |
| 9-May-2011 | Unnati Stores- Punjab | Sinha, Piyush Kumar; Abhishek |
| 26-Oct-2005 | Using observation research for segmenting shoppers | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 12-Dec-2009 | Using transaction utility approach for retail format decision | Sinha, Piyush Kumar |
