IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Sinha, Piyush Kumar
Showing results 21 to 40 of 179
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| Issue Date | Title | Author(s) |
|---|---|---|
| 15-Jan-2010 | Case analysis on makemytrip.com | Vyas, Preeta H.; Sinha, Piyush Kumar |
| 2013 | Case of Branding: North Avenue | Sinha, Piyush Kumar |
| 2015 | A Case on Travelyaari | Savaratkar, Kunjan; Jalgaonkar, Sagar |
| 9-Nov-2010 | Category Management: A Case of Indian Organized Retail | Kar, Sanjay Kumar; Sinha, Piyush Kumar; Mishra, B. B. |
| 20-Oct-2003 | Children in a Kirana store: building as case for retail communication | Anuradha, M.; Sinha, Piyush Kumar; Krishna, Rajneesh |
| 30-Jul-2009 | Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model | Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 11-Sep-2012 | " Choice of Channel Parner : In Class Excersise." | Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 11-Sep-2012 | " Choice of Channel Parner : In Class Excersise." | Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 25-Aug-2010 | Choice of Methodology for Software Solution at ABC Inc. | Raghuram, G.; Sinha, Piyush Kumar |
| 4-Sep-2009 | The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision? | Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk |
| 2005 | Co-branding as a marketing strategy | B. C., Kavita; Vaid, Shradha |
| 9-Nov-2008 | Consumer learning and its impact on store format selection | Watershoot, Walter van; Sinha, Piyush Kumar; Kenhove, Patrick van; Wulf De, Kristof |
| 9-Nov-2008 | Consumer learning and its impact on store format selection | Waterschoot, Walter van; Kenhove, Patrick Van; Wulf De, Kristof; Sinha, Piyush Kumar |
| 1-Nov-2007 | Consumer learning and store choice | Waterschoot, Walter van; Kenhove, Patrick van; Wulf De, Kristof; Sinha, Piyush Kumar |
| 26-Aug-2010 | Cool King Limited: To Be or Not to Be in Window Air-conditioner Business? | Sinha, Piyush Kumar; Ravichandran, N. |
| 26-Aug-2010 | Cool King Limited: To Be or Not to Be in Window Air-conditioner Market (Blue Star Limited) | Sinha, Piyush Kumar; Ravichandran, N. |
| 1-Sep-2010 | Crossword - Consumer Relationship Management | Sinha, Piyush Kumar; Sood, Vandana |
| 26-Aug-2010 | Crossword: Research for Segmentation | Sinha, Piyush Kumar |
| 2017 | Customer dependence and customer loyalty in traditional and modern format stores | Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind |
| 26-Aug-2010 | Dainik Bhaskar Jaipur | Sinha, Piyush Kumar; Parihar, Kunjesh |