Showing results 51 to 70 of 179
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| Issue Date | Title | Author(s) |
| 2014 | Direct Selling in India; Its Structure, Behaviour, and Process | Sinha, Piyush Kumar |
| 3-Sep-2010 | Divya Bhaskar | Sinha, Piyush Kumar; Anand, Kamaljit |
| 2014 | Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi |
| 24-Jul-2008 | Don't fight nature: yours and others | Sinha, Piyush Kumar |
| 6-May-2011 | Don’t Fight Nature – Yours and Others | Sinha, Piyush Kumar |
| 1-Nov-2006 | Dynamic capabilities for consumer relationship management: roots of competitive advantage | Pandya, Darshan; Sahu, Subrat; Sinha, Piyush Kumar |
| 2014 | The effect of CRM stages along with brand images and values on sustainable corporate performance | Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot |
| 24-Dec-2012 | Effectiveness of Product Placement in Indian Cinema | S., Abhilash; Dube, Akshay Suresh; Shrinivas, S. G.; Mohan, Sagili Shan |
| 2016 | Effectiveness of social media marketing in fashion apparel | Thakkar, Janaki Ramesh; Singhal, Neelesh; Srivastava, Sidhant |
| 2014 | Elements of task definition shopping situations: a study in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 25-Jul-2016 | Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 2014 | Enhancing Healthcare Access in India | Sinha, Piyush Kumar |
| 21-Aug-2009 | An Exploratory Study of Factors affecting MBA Students’ Attitude towards Learning via Case Study Pedagogy: Insights from Advertising Literature | Singh, Ramendra; Sinha, Piyush Kumar |
| 1-Nov-2006 | Family and store choice | Sinha, Piyush Kumar; Tripathi, Sanjeev |
| 21-Aug-2009 | Family and Store Choice - A Conceptual Framework | Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 1-Nov-2006 | Format choice in Grocery retailing | Sinha, Piyush Kumar; Singh, Prithvi; Tripathi, Sanjeev |
| 3-Apr-2010 | Format choice of food and grocery retailers | Sinha, Piyush Kumar; Mathew, Elizabeth; Kansal, Ankur |
| 24-Jul-2010 | The Format Factors | Sinha, Piyush Kumar; Tripathi, Sanjeev |
| 3-Sep-2010 | Girish Food Store: Ready for the Super Challenge | Sinha, Piyush Kumar; Kar, Sanjay Kumar |
| 2013 | Godfather Beer | Mishra, Hari; Sinha, Piyush Kumar |
