Showing results 91 to 110 of 179
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| Issue Date | Title | Author(s) |
| 28-Jul-2009 | An Investigation of Incongruency and Distraction Hypotheses: The Context of Dubbed TV Commercials | Venkatesh, P.; Sinha, Piyush Kumar |
| 26-Oct-2004 | Kool King limited | Ravichandran, N.; Sinha, Piyush Kumar |
| 2015 | Language Abstraction In Marketing Communication: Online Reviews Of Product Failure Context | Verma, Varsha |
| 2011 | Language adaptation and advertising effectiveness: a study in a multi-cultural advertising context | P., Venkatesh |
| 2015 | The legal structure and framework of luxury goods market in India: competitive or restrictive growth? | Sinha, Piyush Kumar; Thomas, Sujo; Patel, Ritesh |
| 2016 | Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements | Khandeparkar, Kapil |
| 24-Jul-2008 | Living in Bermuda triangle | Sinha, Piyush Kumar |
| 2013 | Looking at Domestic Product Clusters & seeing how they can be involved in Infibeam’s E-commerce Growth Story | Puri, Arjit; Arora, Gaurav Rajeev; Bhelekar, Saniel Sudesh |
| 2008 | Loyalty Programmes: Practices, Avenues and Challenges | Vyas, Preeta H.; Sinha, Piyush Kumar |
| 8-Sep-2012 | " The Luxury Roundtable : Does the Luxury Business Need a Rethink?" | Sinha, Piyush Kumar; Som, Ashok |
| 8-Sep-2012 | The luxury roundtable: does the luxury business need a rethink? | Sinha, Piyush Kumar; Som, Ashok |
| 2004 | Managing customer churn in cellular industry: case of Airtel | Arora, Anuj; Mehra, Rohit |
| 8-Jun-2010 | Managing Retailing | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 6-Sep-2012 | Managing Retailing | Sinha, Piyush Kumar; Uniyal, D.P. |
| 2006 | Market basket analysis - Sangam Direct | Sur, Arijit; Kapoor, Siddharth |
| 2015 | Market study to gauge potential for space-saving furniture in India | Balyan, Hemant; Murarka, Suket; Gajbhiye, Vipul |
| 2014 | Market study to gauge potential for space-saving furniture in India | Balyan, Hemant; Murarka, Suket; Gajbhiye, Vipul |
| 1-Jan-2013 | Marketing | Baines, Paul; Fill, Chris; Sinha, Piyush Kumar |
| 9-Jul-2010 | Marketing in Emerging Economies | Sinha, Piyush Kumar; Oburai, Prathap |
| 9-Jul-2010 | Marketing in Emerging Economies | Oburai, Prathap; Sinha, Piyush Kumar |
