IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Sinha, Piyush Kumar
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2016 | Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements | Khandeparkar, Kapil |
| 24-Jul-2008 | Living in Bermuda triangle | Sinha, Piyush Kumar |
| 2013 | Looking at Domestic Product Clusters & seeing how they can be involved in Infibeam’s E-commerce Growth Story | Puri, Arjit; Arora, Gaurav Rajeev; Bhelekar, Saniel Sudesh |
| 2008 | Loyalty Programmes: Practices, Avenues and Challenges | Vyas, Preeta H.; Sinha, Piyush Kumar |
| 8-Sep-2012 | " The Luxury Roundtable : Does the Luxury Business Need a Rethink?" | Sinha, Piyush Kumar; Som, Ashok |
| 8-Sep-2012 | The luxury roundtable: does the luxury business need a rethink? | Sinha, Piyush Kumar; Som, Ashok |
| 2004 | Managing customer churn in cellular industry: case of Airtel | Arora, Anuj; Mehra, Rohit |
| 8-Jun-2010 | Managing Retailing | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 6-Sep-2012 | Managing Retailing | Sinha, Piyush Kumar; Uniyal, D.P. |
| 2006 | Market basket analysis - Sangam Direct | Sur, Arijit; Kapoor, Siddharth |
| 2015 | Market study to gauge potential for space-saving furniture in India | Balyan, Hemant; Murarka, Suket; Gajbhiye, Vipul |
| 2014 | Market study to gauge potential for space-saving furniture in India | Balyan, Hemant; Murarka, Suket; Gajbhiye, Vipul |
| 1-Jan-2013 | Marketing | Baines, Paul; Fill, Chris; Sinha, Piyush Kumar |
| 9-Jul-2010 | Marketing in Emerging Economies | Sinha, Piyush Kumar; Oburai, Prathap |
| 9-Jul-2010 | Marketing in Emerging Economies | Oburai, Prathap; Sinha, Piyush Kumar |
| 2016 | Marketing of Hollywood movies dubbed in regional languages in India | Goutham, Nagarapu Sai; Siddhartha, Sanapathi Sai; Lakkimsetti, Maithri |
| 2012 | Measuring Aisle productivity using path to purchase - Hypermarkets | Polepally, Avinash; V., Manigandan; Shah, Rishabh |
| 8-Sep-2010 | Modernization of Fair Price Shops: A Case of Gujarat | Sinha, Piyush Kumar; Kar, Sanjay Kumar; Jaiswal, Siddharth |
| 1-Sep-2010 | Muebles: The Home Building Store | Sinha, Piyush Kumar; Rummong, Rowena; Varma, Shantanu |
| 8-Sep-2010 | Nirantar Agrasar Retail (A) | Sinha, Piyush Kumar; Bhattacharya, Ishpit |