Showing results 10 to 29 of 34
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Issue Date | Title | Author(s) |
14-Dec-2009 | Incentive outlay rations in fast moving consumer goods sector in India | Vyas, Preeta H. |
4-Sep-2009 | Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India | Vyas, Preeta H. |
28-Oct-2005 | Incentive outlay ratios in fast moving consumer goods sector in India | Vyas, Preeta H. |
9-Aug-2010 | Indus Valley Basmati Rice (A) | Jain, Abhinandan K.; Vyas, Preeta H. |
13-Sep-2010 | Jeevika: Livelihood Security Project | Vyas, Preeta H. |
25-Jul-2009 | Loyalty Programme Applications in Indian Service Industry | Sahoo, Debajani; Vyas, Preeta H. |
2008 | Loyalty Programmes: Practices, Avenues and Challenges | Vyas, Preeta H.; Sinha, Piyush Kumar |
7-Sep-2010 | Marketing Communication in Crisis of Nokia's Recall of Batteries | Daswani, Arzoo; Vyas, Preeta H. |
9-May-2011 | Marketing Communication in Crisis of Nokia's Recall of Batteries. (Teaching Note) | Vyas, Preeta H. |
9-Aug-2010 | Maruti Udyog Limited | Jain, Abhinandan K.; Vyas, Preeta H. |
28-Oct-2005 | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India | Vyas, Preeta H. |
3-Apr-2010 | Measuring consumer preferences for sales promotion schemes through conjoint design in FMCG sector | Vyas, Preeta H. |
9-Aug-2010 | MMTC Limited: 1992 (A) | Chhokar, Jagdeep S.; Jain, Abhinandan K.; Vyas, Preeta H. |
9-Aug-2010 | MMTC Limited: 1992 (B) | Chhokar, Jagdeep S.; Jain, Abhinandan K.; Vyas, Preeta H. |
20-Jul-2005 | Petro retailing sector: evolution and challenges | Vyas, Preeta H.; Vyas, Uditi |
27-Oct-2005 | Practices, pre-options and avenues of net-based promotions | Kureshi, Sonal; Vyas, Preeta H. |
25-Aug-2010 | Product Design Experience of Symphony (A) | Jain, Abhinandan K.; Vyas, Preeta H. |
27-Aug-2010 | Reliance Infocom | Vyas, Preeta H.; Mehta, Bijal |
31-Aug-2010 | Reliance Infocomm - Reliance India Mobile (RIM) | Vyas, Preeta H.; Mehta, Bijal |
3-Aug-2009 | Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead | Vyas, Preeta H. |