IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Baker, Michael J.
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2-Sep-2009 | Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations | Oburai, Prathap; Moorthi, YLR; Basalingappa, Anita; Wai, Chew Kok; Baker, Michael J.; Krishnan, Sandeep K. |
| 25-Jul-2009 | An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and empirical investigation leading to 3Rs framework | Oburai, Prathap; Baker, Michael J. |
| 16-Jan-2010 | Grounded exploration of sales and distribution channel structures in thirteen industries in India | Oburai, Prathap; Baker, Michael J. |
| 27-Oct-2005 | International marketing strategies in India: an application of mixed method investigation | Oburai, Prathap; Baker, Michael J. |
| 17-Apr-2010 | Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage | Oburai, Prathap; Baker, Michael J. |
| 25-Jul-2009 | Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage | Oburai, Prathap; Baker, Michael J. |
| 2-Sep-2009 | Using Qualitative and Quantitative Methods to Investigate Patterns in Marketing Channels and International Marketing Strategies | Oburai, Prathap; Wai, Chew Kok; Baker, Michael J. |
