Showing results 1 to 20 of 47
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| Issue Date | Title | Author(s) |
| 15-Sep-2010 | 3 - Roses | Banerjee, Bibek; Thachil, Paul |
| 31-Aug-2010 | ABS Tyres | Banerjee, Arindam; Banerjee, Bibek |
| 16-Aug-2010 | Ashima Attires (A) | Banerjee, Bibek; Raghuram, G. |
| 16-Aug-2010 | Ashima Attires (B) | Banerjee, Bibek; Raghuram, G. |
| 3-Jun-2010 | Ashima Attires: Case-Writing Project | Banerjee, Bibek; Raghuram, G. |
| 15-Sep-2010 | Bodyline Health Care Limited | Raghuram, G.; Banerjee, Bibek |
| 1-Dec-1998 | Brand specific associations and consumer involvement in the evaluation of brand extensions | Ganapathy, Shobha; Koshy, Abraham; Banerjee, Bibek |
| 1999 | Category characteristics and their effect on sales promotion response | Wadhwa, Sameer; Kumar, Choubey Sukesh |
| 1998 | Consumer evaluation of brand extensions: the process, and moderating role of involvement | Ganapathy, Shobha |
| 31-Mar-2010 | Consumption externalities and product quality: the market for military hardware | Banerjee, Bibek; Hirao, Yukiko |
| 11-Aug-2010 | Demand Forecasting | Banerjee, Bibek; Mukhopadhyay, Sipra |
| 2000 | Development of a model to determine the sales response to advertising | Sanwal, Manishi M. |
| 1999 | Distribution strategies and performance: a cross-national comparison of the automobile industry | Mukherjee, Avinandan |
| 14-Oct-2010 | Effective retail promotion management: use of point of sales information resources | Banerjee, Arindam; Banerjee, Bibek |
| 2010 | Essays on seduelized and comparative advertising strategies: a search for the best advertising decision | Chakrabarty, Patrali |
| 18-Aug-2010 | FoodWorld (A): Market Entry Strategy | Koshy, Abraham; Raghuram, G.; Banerjee, Bibek |
| 18-Aug-2010 | FoodWorld (B): Supply Chain Strategy | Raghuram, G.; Banerjee, Bibek; Koshy, Abraham |
| 18-Aug-2010 | FoodWorld (C): The Road Ahead | Banerjee, Bibek; Raghuram, G.; Koshy, Abraham |
| 19-Aug-2010 | FoodWorld (D): Design of MIS | Gupta, Achin; Parikh, Anurag; Raghuram, G.; Banerjee, Bibek; Koshy, Abraham |
| 17-Aug-2010 | Indian Products Limited: Sheen Paste | Banerjee, Bibek |
