IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Banerjee, Tanushri
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | Business analytics: text and cases | Banerjee, Tanushri; Banerjee, Arindam |
| 2021 | Designing a business analytics culture in organizations in India | Banerjee, Arindam; Banerjee, Tanushri |
| 2017 | Determinants of analytics process adoption in emerging economies: perspectives from the marketing domain in India | Banerjee, Arindam; Banerjee, Tanushri |
| 2015 | Evaluating the Purchase Process of Household Appliances Accounting for Consumers’ Attitudes towards Eco-Friendly and Sustainable Consumption Behavior | Banerjee, Tanushri; Banerjee, Arindam |
| 5-May-2016 | A practical note on predictive analytics usage in marketing applications | Banerjee, Arindam; Banerjee, Tanushri |
| 2017 | Weaving analytics for effective decision making | Banerjee, Arindam; Banerjee, Tanushri |
| 2018 | Web content analysis of online grocery shopping web sites in India | Banerjee, Arindam; Banerjee, Tanushri |
| 4-Mar-2016 | Web content analysis of online grocery shopping web sites in india | Banerjee, Arindam; Banerjee, Tanushri |