Showing results 1 to 20 of 26
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| Issue Date | Title | Author(s) |
| 27-Jul-2010 | Advertising claims, expectation fulfilment and product evaluation | Bhandari, Labdhi R. |
| 13-Apr-2010 | An Analytical Approach for Fomulating Distribution Policy | Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Vora, M. N. |
| 21-Jun-2010 | An Analytical Approach for Formulating distribution Policy | Khurana, Rakesh; Bhandari, Labdhi R.; Vora, M. N.; Dholakia, Nikhilesh |
| 20-Mar-2010 | Approach to the design of corporate identity | Dholakia, Nikhilesh; Bhandari, Labdhi R. |
| 1985 | An attribution theoretical analysis of consumers satisfaction and dissatisfaction with products | Jha, Mithileswar |
| 21-Mar-2010 | Communication for social marketing: an approach for developing communication appeals for family planning programs | Bhandari, Labdhi R. |
| 22-Apr-2010 | Communications for Social Marketing | Bhandari, Labdhi R. |
| 1983 | A Consumer study of law induced behaviour and attitude change: the case of safety helmets | Chhabra, Harwant Singh |
| 26-Aug-1978 | Distribution: the backbone of Indian marketing system | Bhandari, Labdhi R. |
| 27-Jul-2010 | Dwarka State Handicrafts Development Corporation | Garg, Raka; Bhandari, Labdhi R. |
| 27-Jul-2010 | Dwarka State Handicrafts Development Corporation - Teaching Note and Case Analysis | Garg, Raka; Bhandari, Labdhi R. |
| 1987 | ECIL: a case study of environmental and organiztional response in the public sector | Manikutty, S. |
| 1979 | Effectiveness of the public distribution channel - the case of controlled cloth distribution | Bijapurkar, Ashoke |
| 11-Aug-2010 | The Electronics Corporation of India Limited (ECIL) (A) | Manikutty, S.; Bhandari, Labdhi R. |
| 27-Jul-2010 | Expert Advertising Agency | Nathan, S. V.; Bhandari, Labdhi R. |
| 27-Jul-2010 | Expert Advertising Agency - Teaching Note and Case Analysis | Nathan, S. V.; Bhandari, Labdhi R. |
| 1980 | Impact of product on the life styles of its consumers: the case of domestic liquefied petroleum gas | Arora, Ashok Pratap |
| 21-Jun-2010 | Indian Distribution System: Role of Private Trade | Bhandari, Labdhi R.; Vora, M. N. |
| 1982 | Managing the technology purchase decision process in the Indian public sector | Pandya, Anil |
| 22-Apr-2010 | Marketing Management: Cases and Concepts | Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Jain, Abhinandan K. |
