IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Bharathan, Kandaswamy
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) |
|---|---|---|
| 2012 | Celebrity brand endorsements in India | Oke, Mrunmayi; Prasade, Shambhavi |
| 24-Dec-2012 | Effectiveness of Product Placement in Indian Cinema | S., Abhilash; Dube, Akshay Suresh; Shrinivas, S. G.; Mohan, Sagili Shan |
| 2016 | Gujarati film industry - the way forward | Shah, Parth J; Kirtireddy, Sanjay |
| 2014 | Marketing of bollywood movies in US and UK markets | Kumar, Ajay; Rajesh, Krishnan; Bhivagaje, Prathik |
| 2016 | Marketing of Hollywood movies dubbed in regional languages in India | Goutham, Nagarapu Sai; Siddhartha, Sanapathi Sai; Lakkimsetti, Maithri |
| 6-Aug-2012 | New trends in marketing of contemporary Indian films | Sharma, Ritu; Goel, Rishabh; Gupta, Monalisa |
| 2014 | Responding to industry needs: reorienting management education | Rao, T. V.; Saxena, Siddhartha; Sherry Chand, Vijaya; Narendran, Rajeshwari; Bharathan, Kandaswamy; Jajoo, B. H. |
| 2016 | Role of internet in movie marketing | Shah, Nishad; Anand, Akshat; Gupta, Riya |
| 2015 | Strategies involved in Movie Marketing and its impact on the box office sales in Bollywood | Sahni, Sameer; Verma, Renu; Dhev, R Prabhu |
| 2014 | What employers value in the MBAs they recruit: rebalancing the management education curriculum | Rao, T. V.; Saxena, Siddhartha Satish; Sherry Chand, Vijaya; Narendran, Rajeshwari; Bharathan, Kandaswamy; Jajoo, B. H. |