Showing results 1 to 20 of 33
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| Issue Date | Title | Author(s) |
| 2019 | Affordable luxury: perceptions | Jhunjhunwala, Avantika; Patil, Disha |
| 14-Dec-2021 | The branding potential of Indian mangoes and exploration of branding frameworks for horticulture products | Redij, Aayush; Rajguru, Sandeep |
| 2020 | Business model innovation during Covid-19 | Meena, Ankit; Naidu, Prajuwal J. |
| 2020 | Changing consumer habits under CoVID-19: are they sustainable? | Dhiman, Aastha; Verma, Amrit |
| 2020 | Consumer perception and attitude study of "organic" food products | Khatri, Aishwarya; Singh, Aman Kumar |
| 7-Sep-2021 | Country wide animosity for foreign goods: an exploratory study | Barua, Deepika; Mondal, Shuktisindhu |
| 14-Dec-2021 | Developing an extensive digital marketing strategy for retail business in the healthcare industry | Prachi; Paranjape, Pranjali |
| 2019 | Differentiating Gen Z with millennials: values and consumption | Singhal, Aditi; Chaudhary, Vartika |
| 14-Dec-2021 | Digital marketing adoption for B2B businesses: benefits and strategies | Kapoor, Ritvick; Sharma, Uday |
| 2024 | Essays on climate change from stakeholder engagement perspective | Haque, Tanjum |
| 2020 | Identifying the drivers of luxury brand sales in emerging markets: an exploratory study | Sharma, Amalesh; Soni, Mauli; Borah, Sourav; Saboo, Alok R. |
| 2020 | In-store purchase behaviour of emerging market customers | Rajbhupinder, Bawa Yuvraj Singh; Alam, Md Sarfraz |
| 2019 | Insurance consumption behavior of millennials | Tosniwal, Prakhar; Arora, Shweta |
| 2019 | Investigating strategic drivers affecting firm performance in emerging market multinational enterprises (EMNEs) | Singh, Divya; Medhe, Mitali |
| 2018 | Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: an institutional logics perspective | Moses, Aditya Christopher; Sharma, Amalesh; Borah, Sourav; Adhikar, Anirban |
| 2019 | Is it too complex?: the curious case of supply network complexity and focal firm innovation | Sharma, Amalesh; Pathak, Surya; Borah, Sourav; Adhikary, Anirban |
| 2020 | Is love really blind?: platform and influencer engagement | Padmane, Akash; Lathoria, Ruchi |
| 2019 | Leveraging service recovery strategies to reduce customer churn in an emerging market | Borah, Sourav; Prakhya, Srinivas; Sharma, Amalesh |
| 2019 | Market entry strategy for a home decor firm | Gupta, Shalini; Patel, Pratishtha |
| 7-Sep-2021 | Marketing practices in export industry in India | Pandey, Abhay Kumar; Mishra, Palak |
