IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Dutta, Rekhia
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 1997 | Competitive strategies for the Indian software industry in the globle market | Dutta, Rekhia |
| 1997 | Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness | Dutta, Rekhia; Dang, Ajay Mohan |
| 1996 | Pioneer brands: an analysis of their competitive advantages and brand management strategies | Dutta, Rekhia |