IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Fletcher, S. M.
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 15-Oct-2000 | Dynamic effects of peanut butter brand advertising | Rimal, A. P.; Fletcher, S. M.; Deodhar, Satish Y. |
| 18-Aug-2010 | Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry | Deodhar, Satish Y.; Fletcher, S. M. |
| 5-Jul-2010 | The Peanut Program and Pass through of Prices, Conjectural Variations and Consumers' Welfare Gain | Fletcher, S. M.; Deodhar, Satish Y. |
| 15-Oct-2001 | Perception of food safety and changes in food consumption habits: a consumer analysis | Rimal, A. P.; Fletcher, S. M.; McWatters, K.; Misra, Sasi B.; Deodhar, Satish Y. |