IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Guha, Abhijit
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? | Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv |