IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Heda, Abhishek
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Analysing the working of one-person company in India | Heda, Abhishek; Gautam, Narinder |
| 2020 | Use of transactional analysis to choose between a celebrity, a cartoon and a non-celebrity endorser of a brand in optimal delivery of the brand message to the end-consumer in FMCG markets the brand message to the end-consumer in FMCG markets | Heda, Abhishek; Bidhave, Basavraj Vishnu |