IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Jaikumar, Saravana
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 11-Jul-2024 | Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy: a bottom-up approach to consumer and marketing education | Viswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu; Duhachek, Adam |
| 2015 | Are investors ethics agnostic? | Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet |
| 9-Feb-2016 | Does pharmaceutical price regulation result in greater access to essential medicines? study of the impact of drug price control order on sales volume of drugs in india | Sahay, Arvind; Jaikumar, Saravana |
| 9-Feb-2016 | Effect of overlapping price ranges on price perception: Revisiting the range theory of price perception | Jaikumar, Saravana; Sahay, Arvind |
| 24-Sep-2021 | Essays on consumers’ responses to retail promotions | Kumari, Rashmi |
| 2017 | Groups and teams: a review of bad apple behavior | Jaikumar, Saravana; Mendonca, Avina |
| 2018 | ). ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy | Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur |
| 2019 | Shareholders’ reaction to ethical image of sports teams: an event study in the Indian Premier League | Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet |
| 2013 | Susan’s Dilemma | Jaikumar, Saravana; Agarwalla, Smriti; Dara, Rishabh |
