IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Jha, Mithileswar
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 1985 | An attribution theoretical analysis of consumers satisfaction and dissatisfaction with products | Jha, Mithileswar |
| 2013 | Does the Big Idea drive the social enterprises? The role of mission and vision in scaling up | Chandwani, Rajesh; Srinivasan, Vasanthi; Jha, Mithileswar; Nagadevara, V |
| 8-Jun-2010 | Marketing Management: A South Asian Perspective | Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileswar |
| 2013 | A Means-End Approach to Understand the Role of Values as Motivations of Sustainable Consumption Behaviour | Sharma, Rajat; Jha, Mithileswar |