IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Jha-Dang, Priya
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
|---|---|---|
| 27-Oct-2005 | An empirical analysis of different types of consumer promotions in Indian market | Jha-Dang, Priya; Koshy, Abraham; Sharma, Dinesh |
| 5-Sep-2009 | An Empirical View of the Different Types of Consumer Promotions in India | Jha-Dang, Priya; Koshy, Abraham |
| 27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
| 5-Sep-2009 | A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory | Jha-Dang, Priya |
| 27-Oct-2005 | Role portrayals of men and women in Indian television advertising | Jha-Dang, Priya; Vohra, Neharika |
| 25-Oct-2004 | A theory based explanation of differential consumer response to promotions | Jha-Dang, Priya; Banerjee, Arindam |