Showing results 1 to 20 of 68
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Issue Date | Title | Author(s) |
21-Mar-2022 | Algorithmic bias in marketing | Pal, Anoushka; Anil, Bhangale Pratik |
7-Sep-2021 | Analysing consumer purchase behaviour in response to product packaging | Bashal, Manoram; Roy, Rajashi |
14-Dec-2021 | Analysing the impact of chatbot on customer engagement | Jakhar, Ankit Kumar; Singh, Sagar |
21-Mar-2022 | Analysis of consumer’s willingness to pay for data privacy on online Apps | Bagri, Kuldeep Kumar; Verma, Preeti |
21-Mar-2022 | Analysis of digital eavesdropping in targeted marketing | Airon, Himank; Lad, Tanmay |
7-Aug-2021 | Analysis of market for OTT platforms and impact on future trends | Das, Prachodaya; Malhotra, Sanat Sameer |
14-Dec-2021 | Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing | Kulshreshtha, Nitin; Goyal, Shubham |
14-Dec-2021 | Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing | Kulshreshtha, Nitin; Goyal, Shubham |
2020 | Application of blockchain and artificial intelligence in agri commodities | Swami, Samay; Majumder, Subham |
14-Dec-2021 | Artificial intelligence & privacy: prospects, opportunities & risks | Katariya, Ankit; Agarwal, Vaibhav |
21-Mar-2022 | Artificial intelligence in direct-to-consumer retailing | P, Jagath K; Behera, Dibyajyoti |
7-Sep-2021 | Consumer perception and behaviour to privacy policy on whatsApp and other apps | Dave, Manya; Singhal, Tanmay |
7-Sep-2021 | Customer usage study of non-conventional e-commerce websites (vertical marketplaces) | Behera, Bigyansu; Singh, Sagar |
14-Dec-2021 | Data Privacy concerns for Smart Watches | Maurya, Divakar; Singh, Gurpreet |
19-Mar-2022 | Data privacy vs convenience: customer’s viewpoint | Beria, Ayush; Baid, Rishabh |
21-Mar-2022 | Devising marketing strategies for consumer facing brands via social listening | Sharda, Gauri; Nayak, Purav |
20-Mar-2022 | Digital privacy paradox: Apple’s privacy centric measures | Yadav, Shantanu Singh; Kalathuru, Bindu Priya |
2020 | Disruption in fashion technology sector through emergence of insurgent players (start-ups) | Agarwal, Anshika; Shahi, Dishant |
21-Mar-2022 | Effect of nutritional labelling on consumer purchasing decision | Behera, Bigyansu; Lokhande, Purva |
2024 | Essays on climate change from stakeholder engagement perspective | Haque, Tanjum |