IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Kaul, Subhashini
Showing results 1 to 18 of 18
| Issue Date | Title | Author(s) |
| 6-May-2011 | 99acres.com: Designing an Online Offering | Kaul, Subhashini |
| 6-May-2011 | 99acres.com: Designing an Online Offering. (Teaching Note) | Kaul, Subhashini |
| 21-Aug-2009 | A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers | Kaul, Subhashini |
| 8-Sep-2010 | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise | Kaul, Subhashini |
| 8-Sep-2010 | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise (Teaching Note) | Kaul, Subhashini |
| 8-Sep-2010 | GuruKool: A Unique Retail Frontline Training Initiative | Kaul, Subhashini |
| 8-Sep-2010 | GuruKool: A Unique Retail Frontline Training Initiative (Teaching Note) | Kaul, Subhashini |
| 21-Aug-2009 | Hedonism and Culture: Impact on Shopper Behaviour | Kaul, Subhashini |
| 2-Nov-2007 | Hedonism and culture: impact on shopping behaviour - a research agenda | Kaul, Subhashini |
| 21-Aug-2009 | Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour | Kaul, Subhashini |
| 3-May-2010 | Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India | Kaul, Subhashini; Koshy, Abraham; Sahay, Arvind |
| 3-Aug-2009 | Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions | Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham |
| 2-Sep-2009 | Impact of Performance and Expressiveness Value of Store Service Quality on the Mediating Role of Satisfaction | Kaul, Subhashini |
| 22-Jul-2010 | Marketing Ahmedabad: A Realty Check | Kaul, Subhashini |
| 2-Sep-2009 | Measuring Retail Service Quality: Examining Applicability of International Research Perspectives in India | Kaul, Subhashini |
| 6-May-2011 | Note on Experiential Marketing | Kaul, Subhashini; Mehta, Nirmesh |
| 2007 | Trust and shopper patronage intentions: impact of congruity in store-shopper relationships | Kaul, Subhashini |
| 21-Aug-2009 | ‘The Value-Congruity Relationship Model’ | Kaul, Subhashini; Khokle, Pradyumana; Koshy, Abraham |
