IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Khandeparkar, Kapil
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Influence of media context on humorous advertising effectiveness | Abhishek; Khandeparkar, Kapil |
| 2016 | Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements | Khandeparkar, Kapil |
| 2016 | A lovable personality: the effect of brand personality on brand love | Roy, Pinaki; Khandeparkar, Kapil; Motiani, M. |
| 2014 | The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components | Khandeparkar, Kapil |