Showing results 1 to 20 of 82
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| Issue Date | Title | Author(s) |
| 1993 | Acceptance/ Rejection of Gendered Brands of Androgynous Products | Verma, Radhesh C.; Biswas, Sujit Kumar |
| 18-Aug-2010 | Arun Ice Cream | Koshy, Abraham; Venkiteswaran, N. |
| 1-Dec-1998 | Brand specific associations and consumer involvement in the evaluation of brand extensions | Ganapathy, Shobha; Koshy, Abraham; Banerjee, Bibek |
| 1993 | Brand strategy: brand extensions in the Indian context | Pantvadiya, Nachiket.; Ganpathy, P. R. |
| 14-Dec-2009 | Can targeting work in food security programmes? a study of consumer behaviour and the fair price shop system for food in India | Gandhi, Vasant P.; Koshy, Abraham |
| 1994 | Changing roles and functions of retailers: a study of retail behaviour | Anand, Vandana; Sarda, Saket |
| 1997 | Cognitive development structure and brand choice behaviour of children | Cherian, Mary |
| 22-Mar-2000 | Commodity brands: a study of Buyer's perceptions about product attributes | Sadh, Ashish |
| 3-Aug-2009 | Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market | Kureshi, Sonal; Sood, Vandana; Koshy, Abraham |
| 1998 | Consumer evaluation of brand extensions: the process, and moderating role of involvement | Ganapathy, Shobha |
| 24-Aug-2010 | Dainik Jagran | Sinha, Piyush Kumar; Koshy, Abraham |
| 1-Sep-2010 | Dainik Jagran (A): Towards a New Direction | Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj |
| 15-Jan-2010 | Determinants of B2B salesperson’s performance: a review and synthesis of literature | Singh, Ramendra; Koshy, Abraham |
| 31-Aug-2010 | Dettol: Brand Extension Decisions | Koshy, Abraham; Kureshi, Sonal |
| 4-May-2011 | Does salesperson’s customer orientation create value in B2B relationships? empirical evidence from India | Singh, Ramendra; Koshy, Abraham |
| Mar-2001 | Effect of sales promotion on perception of brand equity | Zacharias, Siby |
| 2010 | Effects of price discrepancies, referents for comparison and prior trust in seller on buyers perceptions of price unfairness, subsequent trust and purchase intention | Tripathi, Sanjeev |
| 27-Oct-2005 | An empirical analysis of different types of consumer promotions in Indian market | Jha-Dang, Priya; Koshy, Abraham; Sharma, Dinesh |
| 5-Sep-2009 | An Empirical View of the Different Types of Consumer Promotions in India | Jha-Dang, Priya; Koshy, Abraham |
| 18-Aug-2010 | FoodWorld (A): Market Entry Strategy | Koshy, Abraham; Raghuram, G.; Banerjee, Bibek |
