IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Kwak, Hyokjin
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 31-Jan-2023 | Debunking fake ad claims: the moderating role of gender | Banerjee, Somak; Rocereto, Joseph H.; Kwak, Hyokjin; Pandey, Arpita |
| 2024 | Essays on navigating fake reviews and enhancing trust in e-commerce websites | Kumar, Srishti |
| 20-Apr-2020 | Going it alone or together: the role of space between products on consumer perceptions of price promotions | Kwak, Hyokjin; Zhang, Yuli; Puzakova, Marina; Moriguchi, Takeshi |
| 20-Nov-2023 | The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice | Banerjee, Somak; Dutta, Sujay; Biswas, Abhijit; Kwak, Hyokjin |
| 30-Mar-2021 | Space between products on display: the impact of interspace on consumer estimation of product size | Zhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R. |
| 26-Oct-2021 | Two’s company, three’s a crowd: the interplay between collective versus solo anthropomorphic brand appeals and gender | Puzakova, Marina; Kwak, Hyokjin |
| 21-Jan-2020 | When distraction may be a good thing: the role of distraction in low-fit brand extension evaluations | Zhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R. |
| 2-Oct-2020 | When the unknown destination comes alive: the detrimental effects of destination anthropomorphism in tourism | Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F.; Moriguchi, Takeshi |
