IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Mathen, Nidhi
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 13-Sep-2012 | "Hero Honda : Multi-Segment Positioning and Selling." | Sahay, Arvind; Mathen, Nidhi |
| 2014 | Online promotions: exploring the emerging opportunity in Indian market | Mathen, Nidhi; Abhishek |
| 2014 | The potential of mobile coupons: current status and future promises | Abhishek; Mathen, Nidhi |