IIMA Institutional Repository: Browsing IIMA Institutional Repository

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

Browsing by Author Mehta, Subhash C.

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Issue Date	Title	Author(s)
28-May-2010	Brand name influence on purchase preference	Mehta, Subhash C.
10-May-1971	Consumer image of Indian airlines	Mehta, Subhash C.; Jain, Abhinandan K.
14-Mar-2010	Consumer research and public policy: the case of sugar crisis of 1980	Mehta, Subhash C.; Chhatopadhyay, A.; Jain, B.K.
22-Apr-2010	Development of a Generalised Scale for Pre-Testing Print Advertisements	Mehta, Subhash C.
8-Apr-2010	Durable Goods: An Exploratory Study of Consumer Behaviour	Mehta, Subhash C.
13-Apr-2010	Effect of Sexual Illustrations on Brand - Product Recall: An Experimental Study	Mehta, Subhash C.
29-Mar-2010	Effect of sexual illustrations on brand - product recall: an experimental study	Mehta, Subhash C.; Bhagwat, N. P.; Bhargava, Pravin
27-Aug-1979	Effect of sexual illustrations on brand - products recall	Mehta, Subhash C.; Bhagwat, Nitin; Bhargava, Pravin; Vohra, Atul
22-Mar-1972	An experimental study: consumer's choice: judging quality of products	Mehta, Subhash C.; Parasuraman, A.
21-Mar-1972	An experimental study: impact of price, brand on consumer's choice	Mehta, Subhash C.; Parasuraman, A.
28-Apr-1973	Gasolene buying behaviour of car owners	Mehta, Subhash C.
20-Mar-2010	A generalised scale for pretesting print advertisements	Mehta, Subhash C.; Chhabra, H. S.; Raju, V. R.
27-Aug-1979	A generalized scale for pretesting print advertisements	Mehta, Subhash C.; Chabbra, H. S.; Raju, V. R.
17-May-1971	IA consumer image: promotional efforts will help image building	Mehta, Subhash C.; Jain, Abhinandan K.
24-May-1971	Improving overall image of Indian airlines	Mehta, Subhash C.; Jain, Abhinandan K.
23-Apr-2010	Industrial Buyer Behaviour: Study of Supplier Evaluation	Mehta, Subhash C.; Khurana, Rakesh
20-May-1981	Language translation in advertising and marketing research	Mehta, Subhash C.; Parekh, Jayshree S.
14-Mar-2010	Language translations in advertising and marketing research: need for recognizing measurement differences	Mehta, Subhash C.; Parekh, Jayshree S.
26-Apr-2010	Marketing Orientation in Indian Industry	Mehta, Subhash C.; Joag, Shreekant G.
14-Mar-2010	Marketing orientation in Indian industry	Mehta, Subhash C.; Joag, Shreekant G.

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