Issue Date | Title | Author(s) |
2016 | Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation | Koul, Surabhi; Sinha, Piyush Kumar; Mishra, Hari Govind |
2014 | Buying impulsive trait: an effective moderator for shopping emotions and perceived risk | Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul |
2014 | Buying impulsive trait: an effective moderator for shopping emotions and perceived risk | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot |
2017 | Customer dependence and customer loyalty in traditional and modern format stores | Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind |
2014 | Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi |
2014 | The effect of CRM stages along with brand images and values on sustainable corporate performance | Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot |
2014 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot |
2014 | Impact of customer dependency in buyer–seller relationship: a case of small retailers | Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul |
2014 | Impact of Store atmospherics on customer behavior: influence of response moderators | Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul |
2014 | Prathista industries limited: a rural initiative | Mishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi |
2014 | Shopping habits and decision making styles of mall customers | Singh, Sarbjot; Sinha, Piyush Kumar; Mishra, Hari Govind |
16-May-2016 | Small retailer’s merchandise decision making: A grounded theory approach | Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi |