Showing results 1 to 20 of 25
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| Issue Date | Title | Author(s) |
| 1993 | Applied Semiotics: the use of sacred & secular symbols implications and applications for advertisers | Nagpal, Apurv; Titus, Ajoy B. |
| 1989 | Arvind Mills: communication strategy | Eswar, M.; Mallik, A.; Ray, K. |
| 24-Mar-2010 | Cigarette and liquor advertising in India an exploratory study | Mukhopadhyay, Sipra; Kureshi, Sonal |
| 11-Aug-2010 | Communication Industry: Major Decision | Mukhopadhyay, Sipra |
| 16-Aug-2010 | Communication Strategy | Mukhopadhyay, Sipra |
| Apr-1997 | A Comparative study on the customer service of public, private and multinational banks | Sharma, Sanjeev, K. |
| 1988 | Consumer promotion schemes - some Indian case studies | Bikhchandani, Sanjeev; Motihar, Surabhi |
| Apr-1998 | Consumer rights awareness and attitude towards consumerism | Hakim, Iqbal Ahmad |
| 25-Mar-2010 | Creative approaches in advertising in India in the early nineties what criteria | Mukhopadhyay, Sipra |
| 11-Aug-2010 | Demand Forecasting | Banerjee, Bibek; Mukhopadhyay, Sipra |
| 1988 | Development of a computer-based brand-name generator | Mythily, Santhanam; Parthasarthy, Padma |
| 1999 | Distribution strategies and performance: a cross-national comparison of the automobile industry | Mukherjee, Avinandan |
| 1989 | Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited | Shukla, Amit; Iyer, Mahesh |
| 1993 | Endorser characteristics by product type: a segment wise study | Aga, Aparna; Agrawal, Rashmi |
| 20-Mar-2010 | Influencing social behaviour: segment specification and formulation of ad strategy | Mukhopadhyay, Sipra |
| 26-Jul-2010 | The Launching of Kranti | Seetharaman, S. P.; Mukhopadhyay, Sipra |
| 1993 | Marketing in spearhead strategic development organisations | Moorthy, Ravi C. |
| 1996 | Marketing of oranges by regulated market: a case study of regulated market, Nagpur | Joshi, Madhukhar R. |
| 1991 | New services evolution processes | Bhatt, Sanjeev |
| 1988 | Psychographic segmentation of car owners | Giridhar, K.; Sarkar, P. |
