IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Mukhopadhyay, Soumya
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | Customer lifetime value: assessment of current methods of estimating CLV and scope for improvements in the same | Pendharkar, Aditya Nandkishor; Sarkar, Abhishek |
| 1989 | Feasibility report for plastic powder coating unit | Tapasvi, Dhananjaya V.; Damle, Milind P. |
| 21-Feb-2022 | Impact of review narrativity on sales in a competitive environment | Mukhopadhyay, Soumya; Kumar, V.; Sharma, Amalesh; Chung, Tuck Siong |
| 15-Jan-2018 | Opinion mining in management research: the state of the art and the way forward | Mukhopadhyay, Soumya |
| 2016 | Preference instability, consumption and online rating behavior | Mukhopadhyay, Soumya; Chung, T. S. |
| 14-Jul-2010 | Recurring Images of a Brand | Mukhopadhyay, Soumya; Mukherjee, Avinandan |
| 4-Sep-2023 | Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection | Mukhopadhyay, Soumya; Vijayalakshmi, Akshaya; Jain, Shailendra P. |