IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Nanarpuzha, Rajesh
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
|---|---|---|
| 24-Jan-2021 | A capability pathway to subjective economic well-being: looking beyond materialism | Nanarpuzha, Rajesh; Sarin, Ankur |
| 2013 | Ethnography in marketing: Acceptance and relevance | Nanarpuzha, Rajesh; Sharma, Dheeraj |
| 2013 | Improvement in Economic Well-being: Does Inter-generational Occupational Mobility Matter? | Nanarpuzha, Rajesh |
| 2014 | Instrumentality and emotional attachment: a study of nomadic consumers' relationships with their possessions | Nanarpuzha, Rajesh; Sinha, Piyush; Varman, Rohit |
| 2017 | Interplay of religion and marketplace transactions | Nanarpuzha, Rajesh |
| 2013 | Modeling situational factors in variety seeking behaviour: an extension of the lightning bolt model | Nanarpuzha, Rajesh |
| 21-Aug-2016 | Modelling situational factors in variety seeking behaviour: a conceptual approach | Nanarpuzha, Rajesh; Abhishek |
| 2016 | Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers | Noronha, Ernesto; Nanarpuzha, Rajesh |