Browsing by Author Narayanan, Priya

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Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2017Gold monetization in India as a transformative policy: a mixed method analysisNarayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind
2020Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to payNarayanan, Priya
23-May-2017A study of the evolution of nature and narration of brands in an emerging marketKoshy, Abraham; Narayanan, Priya
2020Understanding the government’s attempt to transform attitudes towards a critical resource: gold monetization in IndiaNarayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind