IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Nathan, S. V.
Showing results 1 to 13 of 13
| Issue Date | Title | Author(s) |
| 9-Aug-2010 | The Advertising Industry in India | Nathan, S. V. |
| 27-Jul-2010 | Expert Advertising Agency | Nathan, S. V.; Bhandari, Labdhi R. |
| 29-Sep-1991 | Expert advertising agency | Nathan, S. V. |
| 27-Jul-2010 | Expert Advertising Agency - Teaching Note and Case Analysis | Nathan, S. V.; Bhandari, Labdhi R. |
| 2-Jun-2010 | The Influence of Adolescents on Family Purchase Decision Process | Nathan, S. V. |
| 1993 | Joint family influence on consumer decision making: a study of the role of extended family members in the decision making process | Bal, Deepika C.; Velamuri, Sharada |
| 2-Jun-2010 | Leather Training Industry in India: Competitive Analysis Using Porter's Framework | Nathan, S. V. |
| 1992 | Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers | R. G., Subhashini; Halder, Dipankar |
| 6-Oct-1995 | Panel research contributions to product portfolio management | Nathan, S. V.; Garg, R. |
| 1-Nov-1984 | PLC: State of the art review | Nathan, S. V. |
| 1990 | Sex appeals in advertising | Soman, Dilip; Sen, Shubhajit |
| 1990 | Study of the compaign planning process in Indian and French advertising agencies | Nathan, S. V. |
| 1997 | Study of the repurchase behaviour of farmers: case of the Indian tractor market | Saxena, Amar |
