Showing results 1 to 20 of 24
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| Issue Date | Title | Author(s) |
| 2006 | Brand ranking analysis assessment and efficacy | Rungta, Nitin; Pareek, Rohit |
| 2010 | Consumer evaluation and choice of product bundles: an empirical study on the effects of price and non-price incentives and the moderating influence of consumers' goal orientation | Sett, Rahul Kumar |
| 2-Sep-2009 | Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations | Oburai, Prathap; Moorthi, YLR; Basalingappa, Anita; Wai, Chew Kok; Baker, Michael J.; Krishnan, Sandeep K. |
| 2006 | Dynamic pricing of advertisement rates of television channels | Roushan, Kumar Rahul; Bhohi, Amritpal Singh |
| 2006 | E-Promotion | Shastri, Neil; Aseri, Shilpi |
| 25-Jul-2009 | An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and empirical investigation leading to 3Rs framework | Oburai, Prathap; Baker, Michael J. |
| 3-Apr-2010 | Exploratory study of international marketing in India: Indian firms, multinationals and their competitiveness | Oburai, Prathap |
| 2007 | Globalization in the paint industry: an Indian perspective | R, Aprameya; Nandi, Arun |
| 16-Jan-2010 | Grounded exploration of sales and distribution channel structures in thirteen industries in India | Oburai, Prathap; Baker, Michael J. |
| 2006 | Impact of promotional channels on the consumer's perception of brands | Gulati, Ankit; Nandi, Diptesh |
| 27-Oct-2005 | International marketing strategies in India: an application of mixed method investigation | Oburai, Prathap; Baker, Michael J. |
| 9-Jul-2010 | Marketing in Emerging Economies | Sinha, Piyush Kumar; Oburai, Prathap |
| 9-Jul-2010 | Marketing in Emerging Economies | Oburai, Prathap; Sinha, Piyush Kumar |
| 2007 | Marketing strategy for IPTV service in India | Barman, Subhajit; Chavan, Tejas R. |
| 2010 | Salesperson's customer orientation: conceptualization, scale development and impact in selling situations | Singh, Ramendra |
| 17-Apr-2010 | Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage | Oburai, Prathap; Baker, Michael J. |
| 25-Jul-2009 | Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage | Oburai, Prathap; Baker, Michael J. |
| 2006 | Study of television viewership data and impact on viewership | Dabir, Bhushan; Chakravarty, Devashish |
| 2008 | Takeover of Hutch by Vodafone: an analysis of brand re-positioning | Mullar, Dushyant; Kapoor, Shruti |
| 2007 | Uncovering investor behaviour | Mahadevan, Deepak; Joshi, Omkar; Ramdoss, S. |
